Facebook advertising is one of the top marketing platforms in the world. After emerging as a social giant with more than 2.7 billion active users, Facebook expanded its marketing or advertising network to suit many businesses. Now it is evident that there are many advertising benefits apparent on Facebook. Still, you can face hurdles with paid advertising on Facebook. So it’s important to know what Facebook offers other businesses. Also, how Facebook paid ad network is built to provide many advertisement options before getting to know how it might help you reach new audiences.
The list we have concluded as benefits of Facebook advertising in this blog will kick your mind, which I am going to tell you; indeed, you will be pleased and thankful after reading this blog.
Overview of Facebook Advertising
Facebook has a market share for digital advertising of close to 20%, making it one of the top advertising platforms with extensive marketing options behind only Google ads. The 2020 Covid pandemic has unexpectedly swung to digital advertising; Facebook’s Q2 revenue has a boom for an 11% increase over 2019! And average ad costs have decreased in the last few years. Online-first and then set the companies and eCommerce stores become the norm for every business. Facebook is becoming the single most significant system for internet advertising. PPC is important and has the same benefits as Facebook advertising: it’s affordable, effective, and fast.
The benefits of marketing through the Facebook advertising channel are listed below;
You Can Target Your Related Audience
Social media advertising platforms allow advertisers to focus on their audience by targetting them using user data, and Facebook also does the same. One of the supreme benefits of advertising on Facebook is that the platform is very data-rich. As a result, you can target the best audience for your business.
Facebook has a particular level of detail that lets you check down the demographic for every ad. Businesses can create ads on Facebook to narrow down their target audiences for each segment under:
- Languages (Country specific)
- Interests (expressed interests, likes, from their Facebook profile)
- Political affiliation
- Behaviors and recent purchases
- Education level or history
- Job title
- Major life events
Facebook’s advertising platform allows for exceptionally specifically targeted options. For example, businesses can define their “core audiences” based on the above categories. Another top benefit of Facebook advertising is that you can also target users who have previously liked or interacted with your brand.
The Facebook ad network uses “Audience Insights” with aggregate data on people who interacted with your brand page previously and data on how they interact on the rest of Facebook. Marketers can quickly move those over to the “Ads Manager” tool with custom audiences’ built-in Audience Insights.
This top-level insight is the advantage that even Google ads don’t provide in their classic search ads. Because of the structure of search engines, Google ads aren’t able to offer as much detailed demographic targeting as Facebook.
Easy setup and fast results
While Facebook’s Advertising Manager tool takes more practice to run ads to their full potential, the beginning process of getting your ad run is easy. We’ll release a complete guide to setting up your account in a bit.
In addition to the easy setup, the ad reaches more active users and provides fast results. After doing some studies, it was found that 57% of users on social media influence their shopping through others. Out of that 57%, 44% said that Facebook was the most influential of all social media platforms.
Facebook Ads Remarketing
Facebook ads remarketing is one of another way of reaching your targetted audience because the users who have visited your website but didn’t purchase your services or products in the past will see your ad. Let’s talk about why it is important.
For example, when people see your business on Facebook or your website, they probably reflect on it and never return, even if you stimulate their interest a little bit. The question is, why would they? Because they don’t know about your business, even you, and they don’t have reason to trust you. In the future, seeing your remarketing ads, you may have the chance to convert them to your customers.
If they see your ad one time, it doesn’t make any difference. People need to see your brand three to seven times before they finally take action.
More Reach than Organic
Another reason Facebook advertising is worthwhile is that businesses will reach more related people than organic social media marketing. As a result, they’ll be able to expand the reach of their existing content both on-platform and off.
Paid and organic advertising aren’t exclusive, though; you can do both! And with ad types specifically designed for engagement, signups, or followings, paid ads can improve your organic traffic. And they’ll do it faster; this is also one of the key benefits of Facebook advertising. As a result, paid ads get better engagement, greater impressions, and more conversions. It means your content will get more views and receive more website traffic.
It’s Budget Friendly
Compared to other traditional marketing channels, Facebook Advertising is far more cheaper. Imagine advertising on the radio, in electronic media, and in newsletters; you’ll spend thousands of dollars hoping to reach any potential customers. You are not in control of who will see your ads and who will not (not even talking about the fact that you can’t measure the results of your campaigns).
With Facebook, on the other hand, you can get away with a 10-dollar budget and reach 1,000 people on the same day of launching your campaign. But, again, the best part is that you get to define the audience targetted by you you want to reach.